K-pop sensation ITZY has released their new music video for "Imaginary Friend," a powerful and heartfelt single that tackles themes of self-discovery, inner strength, and support through difficult times. This release adds an important layer to the topics addressed in K-pop, encouraging listeners to reflect on identity and the value of personal resilience.
The lyrics, sung by members Yeji, Lia, Ryujin, Chaeryeong, and Yuna, tell the story of an “imaginary friend” who embodies a source of comfort, strength, and inspiration in times of fear and uncertainty. With lines like "You know I-I-I'm your imaginary friend / You know I-I-I'm here tonight to give you strength," the song captures a deep emotional resonance that fans have praised as both relatable and uplifting.
In the music video, ITZY’s evocative performances blend with visually stunning scenes that symbolize inner struggles and triumphs. The video’s aesthetic has drawn particular attention for its balance of dreamlike visuals and powerful choreography, aligning with the song's message of transformation from fear to empowerment.
"Imaginary Friend" shows ITZY’s growing maturity in both sound and storytelling, giving fans a raw look into personal and emotional challenges. Fans are already calling it one of the most impactful releases in the group’s career, celebrating its ability to connect on an emotional level and reinforcing ITZY's position as a bold voice in K-pop.