On September 27, 2024, the retro horror idol group Phantom Siita (ファントムシータ, Fantomu Shīta) released their captivating music video for "Hanabami" (花喰み, Hanabami). This track showcases the group's distinctive blend of eerie charm and artistic expression, further solidifying their unique identity in the Japanese idol scene.
Produced by the acclaimed artist Ado, "Hanabami" combines haunting melodies with thought-provoking lyrics. The song explores themes of love (愛, ai) and identity, encapsulated in the refrain "Love me, Love my life." The visual aesthetic of the music video complements this introspective journey, featuring striking cinematography and elaborate set designs that evoke a sense of otherworldliness.
Phantom Siita, comprised of members Mona (もな, Mona), Miu (美雨, Miu), Rinka (凛花, Rinka), Akatsuki (灯翠, Akatsuki), and Momoka (百花, Momoka), describes themselves as a "moth" (蛾, ga) in a world of "butterfly" (蝶, chō) idols. This metaphor highlights their intent to challenge conventional idol norms while embracing a darker, more complex narrative. Their work is a celebration of beauty in the macabre, inviting listeners to explore the intricacies of emotion and existence.
The music video, directed by QQQ, features meticulous camera work and a hauntingly beautiful design that enhances the song's emotional depth. Viewers are drawn into a visually arresting world where light and shadow dance, echoing the themes of desire (欲望, yokubō) and turmoil present in the lyrics.
With their debut album "Shoujo no Hi no Omoide" (少女の日の思い出, Shōjo no Hi no Omoide) set for release on October 30, 2024, Phantom Siita continues to generate excitement. Fans eagerly anticipate their first live performance at the Nippon Budokan (日本武道館, Nihon Budōkan), further solidifying their place in the idol landscape.
Phantom Siita’s "Hanabami" is more than just a song; it’s an artistic statement that invites listeners to embrace the beautiful complexities of life (人生, jinsei) and love, establishing the group as a trailblazer in the evolving world of Japanese pop culture.
About Phantom Siita
Phantom Siita, known as 怪忌蝶 (Kaikichō) in kanji, is a retro horror idol group that brings a unique twist to the idol genre. Their work combines striking visuals with profound themes, creating a distinct artistic identity that resonates with a diverse audience.
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