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1. Trending Collaborations and High-Performing Tracks
- Rosé + Bruno Mars - "APT."
Views: 365.8M | Views/day: 9.02M
The collaboration between BLACKPINK's Rosé and Bruno Mars continues to dominate YouTube, consistently averaging over 9 million views per day. This suggests that high-profile collaborations are still a major driver of K-pop’s global success.
2. Newer Groups Gaining Momentum
- BABYMONSTER's "DRIP" & "CLIK CLAK"
Views: 86.59M | Views/day: 2.80M (for "DRIP")
Views: 75.03M | Views/day: 3.18M (for "CLIK CLAK")
BABYMONSTER's rapidly rising presence in the K-pop scene is evident in their consistent and impressive daily views. Their tracks are pulling in millions of views daily, especially "CLIK CLAK," which leads with over 3 million views per day, signaling a solid fanbase and growing international appeal.
3. Global Popularity of Soloists
Jennie - "Mantra"
Views: 93.76M | Views/day: 1.06M
Jennie’s solo efforts continue to receive a great deal of attention, with "Mantra" standing as a testament to her solo artistry’s global reach. While daily views are slightly lower compared to group releases, her videos still maintain substantial viewership, showcasing the strength of solo careers in K-pop.Lisa’s "ROCKSTAR" and "New Woman"
Views: 227.73M | Views/day: 581K (for "ROCKSTAR")
Views: 115.44M | Views/day: 402K (for "New Woman")
Lisa is another strong soloist whose tracks continue to see impressive viewership, particularly "ROCKSTAR," which garners nearly 600K views daily. Her influence is clear, and her international appeal makes her one of the most watched K-pop soloists on YouTube.
4. Veteran Artists Maintaining Strong Viewership
- Jin - "Running Wild" & "I'll Be There"
Views: 5.49M | Views/day: 1.35M (for "Running Wild")
Views: 20.46M | Views/day: 473K (for "I'll Be There")
As a member of BTS, Jin’s solo content continues to resonate with fans. "Running Wild," an acoustic rendition, is gaining traction, showing that BTS’s members can continue to enjoy strong YouTube engagement even after their group’s activities slow down.
5. Consistent Engagement from Groups
NCT DREAM - "When I'm With You"
Views: 8.41M | Views/day: 999K
NCT DREAM’s ability to draw near 1 million views daily with their track "When I'm With You" shows their solid fanbase, even in a crowded market. Their consistent engagement speaks to their lasting appeal.Aespa - "Whiplash" and "Supernova"
Views: 65.99M | Views/day: 962K (for "Whiplash")
Views: 149.15M | Views/day: 315K (for "Supernova")
Aespa continues to demonstrate their international influence, with "Whiplash" averaging nearly a million views per day, positioning them as one of the top girl groups in the industry.
6. Rising Acts and Hidden Gems
- ILLIT's "Tick-Tack" and "Magnetic"
Views: 16.29M | Views/day: 521K (for "Tick-Tack")
Views: 172.15M | Views/day: 317K (for "Magnetic")
ILLIT is building a steady and growing fanbase, with "Magnetic" particularly standing out due to its impressive total views. Their rising success could signal a breakout moment in the K-pop scene in the near future.
7. Unconventional Hits: Stray Kids and Others
Stray Kids - "Chk Chk Boom"
Views: 118.39M | Views/day: 331K
Stray Kids, with their consistent growth and fan engagement, continue to chart strong with "Chk Chk Boom." The group’s ability to produce diverse and engaging content is reflected in their impressive viewership stats.TXT's "Over the Moon"
Views: 44.05M | Views/day: 595K
TXT maintains their status as one of the top boy groups in K-pop with their track "Over the Moon." With almost 600K daily views, TXT shows they can continue to captivate audiences with both their group and individual performances.
Key Takeaways:
- Collaborations and Solo Ventures: The continued success of collaborations (e.g., Rosé + Bruno Mars) and solo ventures (e.g., Lisa, Jennie) highlights a growing trend where individual artists command a significant portion of K-pop’s YouTube engagement.
- The Rise of New Groups: Emerging groups like BABYMONSTER and ILLIT show how new talent is gaining substantial traction on YouTube, with certain tracks generating millions of daily views, especially from debuting groups.
- Sustained Popularity of Veteran Artists: While newer artists are rising, K-pop veterans, especially soloists from established groups like BTS, BLACKPINK, and Stray Kids, continue to draw significant viewership numbers.
- Engagement Beyond the Mainstream: Tracks from a diverse range of artists, from Aespa to Jin and ILLIT, underline the ever-growing diversity of K-pop’s global fanbase, where niche and diverse sounds can still resonate with a broad audience.
This daily trend analysis serves as a snapshot of how K-pop's ecosystem on YouTube is evolving, with established artists continuing to enjoy dominance while newcomers are carving their own space in the global market. The insights here provide a deeper understanding of what content is engaging K-pop fans worldwide and the emerging patterns of viewership behavior.