The K-pop landscape on YouTube continues to evolve rapidly, with both established stars and emerging talent making waves globally. As we reach the end of November 2024, new tracks are making their mark, while popular artists maintain their dominance with strong daily engagement. Let’s dive into the latest statistics and key changes driving the growth of K-pop on YouTube.
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1. Rosé + Bruno Mars: "APT." Continues to Dominate
- Views: 396,598,839 | View/day: 6,393,550
The collaboration between BLACKPINK's Rosé and Bruno Mars, "APT.", remains the top performer, surpassing 396 million views. With an impressive 6.4 million views per day, this track shows no signs of slowing down, solidifying Rosé’s presence as a global force in both group and solo endeavors. The catchy, smooth melody and the star power of both artists have created a perfect storm of viewer engagement.
2. BABYMONSTER: A Rookie Group on the Rise
- "DRIP" Views: 101,098,580 | View/day: 3,156,311
- "CLIK CLAK" Views: 85,217,514 | View/day: 2,877,176
- "DRIP Dance Performance" Views: 34,371,291 | View/day: 378,854
BABYMONSTER is breaking through the noise with rapid growth in both music videos and performance videos. "DRIP" has now crossed 100 million views and continues to pull in over 3 million views per day, making it one of the most successful rookie tracks of 2024. The group’s energetic performances and distinct sound have quickly captured the attention of global fans. Additionally, their dance performance videos, especially for "DRIP," are seeing substantial engagement, further cementing their place in the global K-pop scene.
3. MEOVV: Gaining Traction with "Toxic"
- "Toxic" Views: 10,257,094 | View/day: 2,718,650
- "BODY" Views: 2,468,892 | View/day: 1,429,849
- "BODY Dance Performance" Views: 1,865,271 | View/day: 344,714
MEOVV’s track "Toxic" has amassed 10 million views in just a short time, with an impressive 2.7 million views per day, signaling strong growth for the group. Their earlier track "BODY" is also attracting attention, especially with dance performance videos that highlight their choreography skills.
4. Rosé’s Continued Success with New Solo Tracks
- "Number One Girl (EN)" Views: 3,857,564 | View/day: 3,757,266
- "APT." with Bruno Mars Views: 396,598,839 | View/day: 6,393,550
In addition to her "APT." collaboration, Rosé’s new solo track "Number One Girl (EN)" has made an impressive debut, already achieving 3.86 million total views with 3.76 million views per day. This shows her continued solo success, with her music resonating deeply with fans. Rosé's consistent rise is a testament to her versatility and the strong fanbase she's cultivated both within BLACKPINK and as a solo artist.
5. Jennie and Lisa: Dominating with Solo Projects
- Jennie’s "Mantra (EN)" Views: 97,935,053 | View/day: 732,882
- Lisa's "ROCKSTAR (EN)" Views: 230,141,995 | View/day: 477,987
- Lisa's "New Woman" Views: 117,099,520 | View/day: 346,250
- Lisa's "Moonlit Floor Remake (EN)" Views: 37,660,920 | View/day: 440,938
Both Jennie and Lisa continue to carve out successful solo careers. Jennie’s "Mantra (EN)" has surpassed 97 million views with strong daily engagement, maintaining her position as a prominent solo artist. Lisa’s success is even more impressive, with "ROCKSTAR (EN)" reaching over 230 million views. Additionally, her new release "New Woman" has already exceeded 117 million views, solidifying her status as a global icon. Her versatility in genres continues to attract attention and win fans worldwide.
6. Stray Kids: Global Reach with "Chk Chk Boom" and "Giant"
- "Chk Chk Boom" Views: 119,850,146 | View/day: 295,134
- "Giant (JP)" Views: 8,885,608 | View/day: 420,328
Stray Kids remains a dominant force in the K-pop world. Their track "Chk Chk Boom" has surpassed 119 million views and continues to perform solidly with over 295,000 daily views. The group’s Japanese release, "Giant (JP)", has also made waves, gaining traction with 8.9 million views and a strong daily view count of 420,000. Stray Kids' versatility in both Korean and Japanese markets shows their global appeal and solidifies their place in the K-pop elite.
7. Aespa: Pushing Boundaries with "Supernova"
- "Supernova" Views: 150,544,014 | View/day: 292,717
- "Whiplash" Views: 69,946,513 | View/day: 774,937
Aespa’s "Supernova" has now exceeded 150 million views, continuing to draw in massive audiences with its futuristic sound and visuals. "Whiplash", their earlier release, is also holding strong with 69 million views and over 774,000 daily views. Aespa’s innovative approach to both music and performance continues to resonate with fans across the globe.
8. ATEEZ: Solid Engagement with "Ice On My Teeth"
- "Ice On My Teeth" Views: 26,299,183 | View/day: 2,348,185
ATEEZ’s "Ice On My Teeth" is another standout, with the track nearing 26.3 million views and maintaining a solid 2.35 million views per day. This consistent performance further highlights the group’s strong fanbase and their ability to maintain engagement with fans through their dynamic performances.
9. New Additions: PRIMROSE, TXT, and More
- "Steal Heart" by PRIMROSE Views: 3,446,694 | View/day: 556,339
- "Over The Moon" by TXT Views: 9,072,928 | View/day: 469,733
- "Zoom" by BADVILLAIN Views: 3,388,577 | View/day: 800,133
- "Let's Get It" by NOWADAYS Views: 696,698 | View/day: 543,395
- "Halftime OST" by QWER Views: 636,887 | View/day: 496,738
Newer acts are beginning to make their presence felt, with PRIMROSE's "Steal Heart" garnering 3.4 million views and a solid 556,000 daily views. TXT's "Over The Moon" continues to perform well with 9 million views. BADVILLAIN's "Zoom" and QWER's "Halftime OST" are also pulling in strong daily views, marking the start of exciting new chapters for these rising artists.
10. The Continued Rise of Dance Performances
- "Tick-Tack" by ILLIT Views: 18,812,422 | View/day: 387,276
- "BODY Dance Performance" by MEOVV Views: 1,865,271 | View/day: 344,714
Dance performances remain a cornerstone of K-pop’s global appeal, with high-energy choreography captivating audiences. ILLIT's "Tick-Tack" is a notable performer, now at 18.8 million views with strong engagement. MEOVV's "BODY" dance performance is also performing well, continuing to attract views thanks to its dynamic choreography.
K-pop's Global Expansion on YouTube
The K-pop scene on YouTube in November 2024 showcases the genre’s incredible growth and diversity. From the record-breaking success of "APT." by Rosé and Bruno Mars to the rapid rise of rookie acts like BABYMONSTER, the platform remains a key battleground for K-pop’s global dominance. The continued success of solo artists like Rosé, Jennie, and Lisa further demonstrates K-pop’s widespread appeal, while groups like Stray Kids, Aespa, and ATEEZ remain top contenders with their impressive music videos and dance performances.
As K-pop continues to innovate and evolve, YouTube remains a vital platform for artists to connect with global