K-pop, or Korean pop music, has rapidly grown from a local cultural phenomenon in South Korea to a global sensation. Its infectious rhythms, mesmerizing performances, and ever-evolving sound have captured the hearts of fans worldwide. But how did K-pop go from being popular in South Korea to becoming a global force in the music industry? The answer lies in the evolution of several K-pop groups that made a significant impact on the international scene, marking milestones that signaled the genre's global expansion.
In this article, we’ll explore how various K-pop groups transitioned from local fame to international recognition, identifying key songs that marked each group’s breakthrough to the world stage.
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BTS (Bangtan Sonyeondan) – “DNA” (2017)
BTS is arguably the most successful K-pop group in history, but their journey to international fame didn’t happen overnight. The group debuted in 2013, initially gaining popularity in South Korea through their mix of hip-hop and R&B influences. However, it wasn’t until 2017 with the release of “DNA” that they truly broke into the international scene.
“DNA” was their first song to chart on the Billboard Hot 100, making it clear that BTS was no longer just a Korean phenomenon. The song’s catchy melody, bold choreography, and vibrant visuals resonated with fans across the globe. It also marked the beginning of their Love Yourself era, a period of global domination that saw BTS perform at major international venues, including Madison Square Garden and Wembley Stadium, and earn recognition from award shows worldwide.
BTS' success with “DNA” helped K-pop make its mark on Western markets, proving that the genre could have mainstream appeal beyond Asia.
BLACKPINK – “DDU-DU DDU-DU” (2018)
BLACKPINK is one of the most prominent girl groups in K-pop, and their journey to international fame has been nothing short of spectacular. While they had built a solid fanbase in Korea since their debut in 2016, it was their 2018 single "DDU-DU DDU-DU" that helped catapult them to international superstardom.
The song’s unique blend of trap beats, catchy hooks, and stunning visuals drew attention from both K-pop fans and Western audiences. It became the most-viewed music video by a K-pop group on YouTube at the time, breaking records and propelling BLACKPINK into the global spotlight. Their appearances on major Western TV shows like The Late Show with Stephen Colbert and Good Morning America also helped cement their status as a global act.
BLACKPINK’s collaboration with international artists such as Dua Lipa ("Kiss and Make Up") and Lady Gaga ("Sour Candy") further solidified their place in the global music scene.
EXO – “Growl” (2013)
EXO, a group formed by SM Entertainment, is one of the most successful boy bands in K-pop. They initially garnered attention in South Korea and China after their debut in 2012, but it wasn’t until the release of “Growl” in 2013 that they began to make waves internationally.
“Growl,” a funky, jazz-infused track, became a massive hit across Asia and garnered EXO more international exposure. It showcased their versatility, blending traditional K-pop elements with Western genres, and helped them build a larger fanbase in places like China, Japan, and even the United States. EXO's success in the international market was also bolstered by their fan club, EXO-L, which had a strong presence online and across different countries.
“Growl” marked EXO’s shift from local fame to international recognition, setting the stage for their later global activities, including concert tours around the world and collaborations with international artists.
TWICE – “TT” (2016)
TWICE is one of the most successful and beloved girl groups in K-pop, known for their catchy tunes and bubbly personas. The group initially gained fame in South Korea after their debut in 2015, but it was their 2016 single “TT” that helped them expand their reach beyond the local market.
The song, with its infectious chorus and viral dance moves, became a massive hit both in Korea and internationally. “TT” became particularly popular in Southeast Asia, where TWICE already had a strong following, but its success spread to other regions, including Japan and even the United States.
The iconic "TT" dance challenge also helped the song gain traction on social media platforms like Twitter and YouTube, making TWICE a household name in the global K-pop scene. This marked a crucial point in their transition from local fame to international recognition, paving the way for their later achievements, including multiple tours across Asia and the United States.
BIGBANG – “Fantastic Baby” (2012)
BIGBANG is often hailed as one of the pioneers of K-pop's global expansion. The group, which debuted in 2006, became hugely influential within the Korean music scene. However, their breakthrough to international fame came with the release of “Fantastic Baby” in 2012.
The song, with its electrifying beat, catchy lyrics, and energetic visuals, became a global anthem. It gained massive popularity not just in Korea but across Asia, Europe, and the United States. BIGBANG’s presence on social media and their strategic international tours helped them solidify their place as K-pop’s first global stars.
“Fantastic Baby” remains one of the most iconic K-pop songs of all time and a key moment in BIGBANG's career, marking the point at which they became a major player in the global music scene. This track's success also paved the way for the explosion of other YG Entertainment acts, such as BLACKPINK.
SEVENTEEN – “Don't Wanna Cry” (2017)
SEVENTEEN is known for its self-producing style and tight-knit teamwork. After debuting in 2015, the group gained a significant following in South Korea and Japan, but it was their 2017 track "Don't Wanna Cry" that marked a turning point in their international popularity.
The song’s emotional lyrics, powerful choreography, and catchy melody resonated with fans around the world. SEVENTEEN's international fanbase grew exponentially, with the group performing at arenas and festivals across Asia and the United States. Their strong presence on social media and their extensive global tours helped them gain a dedicated following in countries like the United States, Mexico, and Indonesia.
“Don’t Wanna Cry” was an important milestone in SEVENTEEN’s transition from a well-loved local act to an internationally recognized group.
Red Velvet – “Bad Boy” (2018)
Red Velvet, a group known for their versatility and unique concept shifts, had steadily gained popularity in Korea before hitting international acclaim. Their breakthrough to a wider global audience came with the 2018 release of "Bad Boy."
With its sultry R&B vibe and stylish visuals, “Bad Boy” was a hit not only in South Korea but also across international markets. The song and its accompanying album helped solidify Red Velvet’s status as one of the leading girl groups in the K-pop scene. Their international success grew, with concerts held in places like the United States and Europe, and “Bad Boy” quickly became a fan favorite, reaching new audiences who appreciated the group's eclectic style.
Stray Kids – “God's Menu” (2020)
Stray Kids, a boy group formed by JYP Entertainment in 2017, initially made a name for themselves in Korea, quickly building a loyal following with their dynamic performances and self-produced music. However, their true breakout moment came in 2020 with the release of “God’s Menu.”
"God's Menu" is a high-energy track that blends hip-hop, electronic, and rock elements, showcasing Stray Kids' unique style and bold musical approach. The song went viral for its intense choreography, catchy chorus, and futuristic music video. It garnered significant attention internationally, with fans worldwide embracing the group's distinct sound and artistic flair. The song’s success on platforms like YouTube and Spotify helped Stray Kids gain global recognition, and their fanbase, known as “Stay,” grew exponentially across Asia, Europe, and the United States.
The success of “God’s Menu” also led to Stray Kids' first major world tour, as well as their continued rise as one of the most promising K-pop groups of the newer generation. Their ability to produce their own music and innovate within the K-pop genre made them stand out even more in the competitive international market.
The success of these K-pop groups, marked by specific songs, represents a broader trend of K-pop’s global rise. From BTS’s DNA to BLACKPINK's DDU-DU DDU-DU and Stray Kids' God’s Menu, K-pop groups have increasingly broken down barriers and expanded the reach of Korean pop culture. Their music has resonated with audiences worldwide, and their ability to cross cultural boundaries has transformed them into international icons. As the genre continues to evolve, it’s clear that K-pop’s influence is here to stay on the global stage.