As the global K-pop phenomenon continues to soar, YouTube remains a key platform for both new releases and ongoing hits. In this week's YouTube insights, we dive deep into the most-watched K-pop music videos, analyzing their view counts and daily engagement. This breakdown reveals emerging trends, offering a glimpse into the digital dominance of K-pop in 2024.
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1. Rosé & Bruno Mars: "APT." Leads the Pack
The collaboration between Rosé and Bruno Mars on the track "APT." is a massive hit, with 550.47 million views and an impressive 7.67 million daily views. This song has captivated fans worldwide, with its smooth blend of Rosé’s signature style and Bruno Mars’ charm. The consistent high engagement shows just how well this collaboration resonates with both K-pop fans and global music lovers alike.
2. Rosé's "Toxic till the End" and "Number One Girl": Solo Success
Rosé's solo career continues to thrive with multiple hits. "Toxic till the End" has racked up 33.59 million views and 3.13 million daily views, reflecting the track’s growing popularity. Meanwhile, "Number One Girl" is also performing solidly with 49.41 million views and 1.2 million daily views. These numbers demonstrate Rosé’s strong presence as a solo artist, attracting consistent engagement from her dedicated fanbase.
3. Treasure's "LAST NIGHT" and Twice's "Strategy": Rising Stars
Treasure’s "LAST NIGHT" has earned 15.93 million views and 2.57 million daily views, signaling that the group is steadily building a global fanbase. While not as massive as some of the heavy hitters, Treasure’s rising popularity is evident as they continue to generate significant views.
Similarly, Twice's "Strategy" has accumulated 13.72 million views and 1.47 million daily views, reflecting their enduring appeal in the K-pop scene. Their global fanbase ensures their place at the top of K-pop, even as newer groups emerge.
4. BABYMONSTER: Rapid Growth with "DRIP" and "CLIK CLAK"
New group BABYMONSTER has quickly made its mark, with their track "DRIP" racking up 135.69 million views and 799,485 daily views. Additionally, their song "CLIK CLAK" has accumulated 101.46 million views and 490,408 daily views. These strong early performances suggest that BABYMONSTER is poised for rapid growth in the coming months, with a dedicated fanbase already forming.
5. Aespa's Continued Success: "Whiplash" and "Supernova"
Aespa continues to dominate with their futuristic sound and global appeal. Their music video for "Whiplash" has amassed 84.26 million views and 755,753 daily views, while "Supernova" sits at 156.21 million views and sees 300,562 daily views. Both tracks show significant engagement, with fans worldwide tuning in to their latest releases. Aespa's ability to capture attention in both the K-pop and international markets is further solidified by these impressive numbers.
6. Jennie and Lisa: Solos Shine Bright
Jennie’s "Mantra" has garnered 112.18 million views and 693,315 daily views, showcasing her steady solo success. Though not as massive as some of the other hits on this list, Jennie continues to build a loyal fanbase, making her one of the top solo acts in K-pop.
Lisa, another member of BLACKPINK with significant solo success, has "ROCKSTAR" at 239.53 million views and 465,018 daily views. Additionally, "Moonlit Floor Remake" has garnered 45.42 million views and 371,409 daily views, further cementing Lisa’s position as one of the most-watched K-pop artists on YouTube.
7. Stray Kids and LE SSERAFIM: International Reach
Stray Kids continues to shine with their track "Chk Chk Boom" pulling in 125.14 million views and 259,868 daily views across different versions. The group’s ability to consistently capture attention in global markets is reflected in these numbers, with fans across continents showing up to support their releases.
LE SSERAFIM's "CRAZY" also continues to perform strongly with 97.90 million views and 270,089 daily views, underlining the group's growing global presence and their ability to maintain fan engagement across multiple platforms.
8. Other Rising Artists: ATEEZ, SEVENUS, and More
Newer K-pop acts are also making waves, with groups like ATEEZ, SEVENUS, and NEXZ gradually building up their fanbases. ATEEZ’s "Ice On My Teeth" has garnered 38.54 million views, while NEXZ’s "Nallina" has earned 21.69 million views. SEVENUS is also starting to gain traction with "SLOMO", pulling in 639,511 views.
These groups show strong potential for future growth, with early numbers suggesting that they could join the ranks of the industry's top stars in the near future.
Patterns & Insights
The data reveals several key trends in the current K-pop landscape:
Collaborations Drive Massive Engagement: The success of "APT." (Rosé & Bruno Mars) underscores the power of cross-genre collaborations. These types of releases attract not only K-pop fans but also a wider, international audience.
Strong Solo Careers: Solo artists like Rosé, Jennie, and Lisa continue to dominate, proving that K-pop idols have significant appeal outside their groups.
New Groups Gaining Traction: Emerging groups like BABYMONSTER and SEVENUS are seeing promising viewership numbers. Their ability to build dedicated fanbases early on shows that the K-pop industry is continuing to evolve and expand.
Global Appeal Remains Strong: K-pop’s global reach is undeniable, with tracks like Aespa’s "Supernova" and Stray Kids’ "Chk Chk Boom" racking up views from fans worldwide. The international fanbase continues to be a driving force for K-pop’s success.
Sustained Fan Engagement: Many of the top tracks on this list show impressive daily view counts, highlighting K-pop’s ability to maintain long-term fan interest, even after the initial release hype has passed.
This week's YouTube insights reflect the continued dominance of K-pop on the global stage. From powerhouse collaborations to the rise of new artists, the data shows that the genre is in an exciting phase of growth and innovation. Whether it’s established stars like Rosé, Lisa, and Stray Kids, or newcomers like BABYMONSTER and ATEEZ, K-pop’s digital presence is stronger than ever, ensuring that the genre will remain a key player in the music industry for years to come.
Stay tuned for more insights as we continue to track the evolving landscape of K-pop on YouTube!