This week in K-pop has been filled with exciting developments, charity efforts, and new announcements that continue to shape the industry. Here's a roundup of the top stories from the past week:
1. Rosé’s "APT." Breaks PSY's 12-Year Record for Fastest K-Pop MV to Hit 700 Million Views
Rosé has made history with her latest hit "APT.", as the music video surpasses 700 million views at a record-breaking pace, outpacing PSY's "Gangnam Style" by a significant margin. The milestone has generated massive excitement, cementing Rosé’s global influence and her continuous impact on the K-pop scene.
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2. NCT's Jaemin Donates $69,000 to UNICEF
NCT’s Jaemin has made a generous donation of $69,000 to UNICEF, reaffirming his commitment to giving back. His contribution is aimed at supporting children in need and highlights the group's ongoing charitable efforts. Fans have expressed admiration for Jaemin’s altruism, showcasing his character beyond his musical career.
3. (G)I-DLE’s Yuqi Becomes Adidas’ Newest Brand Ambassador
(G)I-DLE's Yuqi has been announced as the newest brand ambassador for Adidas, marking another significant milestone in her career. Known for her distinctive style and incredible talent, Yuqi's partnership with the sportswear giant is expected to further elevate her influence in both music and fashion.
4. Rocket Punch Members’ Contracts End with Woollim Entertainment
The contracts of Rocket Punch members Yeonhee, Yunkyoung, Sohee, and Dahyun with Woollim Entertainment are set to expire on December 31st, sparking speculation about their future. Fans have been eagerly waiting for any news regarding the group's future direction as their contracts come to a close, marking a pivotal moment for the group.
5. SEVENTEEN’s Hoshi and Woozi to Debut in a Unit Together
SEVENTEEN fans were thrilled to hear that Hoshi and Woozi will be debuting as a unit, combining their unique talents and chemistry. This new project is highly anticipated, and with their reputation for outstanding performances and music production, expectations are high for their collaboration.
6. IU Donates 500 Million Won to Eight Charities and Hospitals
IU has once again demonstrated her generous spirit by donating 500 million won to various charities and hospitals. Her contribution will help support eight different organizations, including those aiding children and the elderly, further cementing her status as one of K-pop’s most philanthropic idols.
7. LE SSERAFIM, NCT 127, Rosé (BLACKPINK) & Bruno Mars, DAY6, and NewJeans Win Daesangs at the 2024 Asia Artist Awards (AAA)
The 2024 Asia Artist Awards (AAA) saw major wins for some of the biggest names in K-pop, with LE SSERAFIM, NCT 127, Rosé (BLACKPINK) & Bruno Mars, DAY6, and NewJeans all taking home Daesangs. These prestigious awards reflect the continued dominance of these artists in the global music industry, with their talents being recognized on the international stage.
8. EVERGLOW’s Onda Opens a YouTube Channel
EVERGLOW’s Onda has launched her own YouTube channel, giving fans a new way to connect with the talented idol. Her channel is expected to feature personal content, behind-the-scenes moments, and more, offering a closer look at her life and career.
This week’s headlines showcase the continuous growth of K-pop, with artists not only excelling musically but also making significant contributions to their communities. The industry’s top stars continue to break records, influence fashion, and inspire fans worldwide. Stay tuned for more updates as K-pop keeps evolving and taking over the global music scene.