K-pop sensation THE BOYZ has just unveiled a special clip for their latest track, Last Kiss, which has already amassed 30k views within hours of its release. The clip is garnering attention not only for its captivating visuals but also for the intense emotional depth that complements the song's lyrics. The group’s powerful performance and the song’s evocative sound are drawing attention across social media and music platforms.
Last Kiss marks a memorable addition to THE BOYZ's growing discography. The song is part of the group's ongoing journey of musical evolution, with the track showcasing a more mature and introspective side of the group. This special clip presents fans with a rare behind-the-scenes glimpse, featuring a combination of stunning choreography and cinematic imagery.
THE BOYZ's Journey: From 'Be Aware' to 'Phantasy'
Since 2022, THE BOYZ has experienced a steady rise in the K-pop scene, with a series of successful releases that have both broadened their musical range and deepened their fanbase. In May 2022, they released their second Japanese EP She's the Boss, marking a key milestone as their first release under Universal Music IST. Later that year, they dropped their critically acclaimed extended play Be Aware, followed by their February 2023 EP Be Awake, which included the chart-topping track Roar.
In 2023 and 2024, the group released the multi-part album Phantasy, with the first part Christmas in August and second part Sixth Sense already captivating listeners. The third and final installment, Love Letter, dropped in March 2024, featuring the emotional track Nectar as its lead single.
Label Shift: A New Era with One Hundred
In November 2024, it was officially confirmed that THE BOYZ will be signing with label One Hundred after their contract with IST ends in December. This transition marks a significant shift in the group’s trajectory, and fans are eager to see how this will influence the group's future musical direction and activities.
In the meantime, Last Kiss serves as a testament to THE BOYZ's growing maturity as artists, blending catchy melodies with profound storytelling. Fans can expect more releases and possibly more special clips as the group continues to push boundaries in their artistic endeavors.
For those who haven’t yet heard the track: