TWICE, one of K-pop’s leading girl groups, has once again raised the bar with their latest comeback, “Strategy”, featuring Megan Thee Stallion. This collaboration marks an important milestone for the group, as it is their first time working with a Western artist on a title track. The song has already made waves within the K-pop industry and beyond, drawing attention for its fusion of TWICE's signature style and Megan’s rap influence.
“Strategy” – A Fusion of K-Pop and Hip-Hop
“Strategy” blends TWICE's well-known catchy K-pop melodies with Megan Thee Stallion's iconic rap style, creating a track that appeals to both K-pop fans and a broader, international audience. The song opens with the familiar high-energy, vibrant style that TWICE is known for, incorporating their signature harmonized vocals and danceable beats. As the track progresses, Megan’s rap verses bring a noticeable shift in musical direction, introducing a hip-hop flair that complements TWICE's polished pop sound. The collaboration demonstrates how the group can adapt to a variety of musical genres while retaining their identity.
Choreography and Visuals
As with every TWICE comeback, choreography plays a central role in the success of “Strategy.” The accompanying music video showcases the group’s well-coordinated, dynamic dance routines, which are executed with precision. TWICE is known for their complex choreography, and “Strategy” is no exception. The visuals in the MV are also meticulously crafted, with vibrant sets, modern styling, and a blend of bold outfits that highlight the group's versatility and image evolution.
Megan Thee Stallion’s Role in the Track
Megan Thee Stallion brings her trademark rap style to “Strategy,” delivering a strong and memorable verse that stands out alongside TWICE’s vocals. This collaboration is notable because it is the first time TWICE has worked with a Western artist on a title track, which has generated significant interest in both the K-pop and Western music communities. Megan’s contribution to the track adds a unique, cross-genre dynamic, appealing to both K-pop fans and international listeners.
TWICE’s Continued Evolution
TWICE’s ability to evolve and experiment with different musical styles has been a key factor in their continued success. Since debuting in 2015, the group has transitioned from their early “cute” concepts to more mature and sophisticated styles, showing their growth as artists. “Strategy” represents the latest step in this evolution, as the group explores new musical territories while maintaining the qualities that fans love, including their strong vocal performances and high-energy performances.
Fan Reception and Impact
TWICE’s dedicated fanbase, known as ONCE, has reacted overwhelmingly positively to “Strategy.” The song has been described as a strong comeback track that showcases the group’s versatility. Fans have praised the track for its catchy hooks, Megan Thee Stallion’s seamless integration into the song, and the high-quality production. As always, ONCE has shown strong support for TWICE, engaging in active streaming campaigns and voting to ensure the track’s success on global charts and platforms.
TWICE’s “Strategy,” featuring Megan Thee Stallion, marks a significant moment in the group's career and in the broader K-pop landscape. The fusion of K-pop and hip-hop, coupled with the high production value, memorable choreography, and visual storytelling, sets the stage for another successful era for TWICE. This collaboration highlights not only the group’s growth but also their ability to adapt and thrive in a constantly evolving music industry.
Fans and industry watchers alike are excited to see where this new sound and collaboration will take TWICE, and the group’s continued evolution proves that they are far from slowing down.