K-pop continues to dominate YouTube, with artists gaining millions of views daily and breaking new records with every release. Let’s compare the YouTube stats from December 29, 2023, and January 12, 2025, and see how things have evolved in just over a year.
1. Rosé & Bruno Mars: APT.
- December 29, 2023:
- Views: 764.91 million
- View/day: 8.16M
- January 12, 2025:
- Views: 833.20 million
- View/day: 9.01M
Comparison:
APT. continues to shine with a noticeable increase in views per day. The song has steadily grown in popularity, with over 68 million new views added in the past year, further solidifying the collaboration as a global phenomenon.
2. BABYMONSTER: Rising Star
- December 29, 2023:
- Love In My Heart Views: 49.49 million
- DRIP Views: 153.29 million
- Love In My Heart View/day: 2.9M
- DRIP View/day: 761K
- January 12, 2025:
- Love In My Heart Views: 67.67 million
- DRIP Views: 160.14 million
- Love In My Heart View/day: 2.2M
- DRIP View/day: 982K
Comparison:
BABYMONSTER has made impressive strides. “Love In My Heart” has accumulated an additional 18 million views, while “DRIP” now averages nearly a million views a day. Despite a slight drop in daily views for “Love In My Heart,” their growing fanbase and solid track record indicate their bright future.
3. Lay (EXO) – Kai Tian
- December 29, 2023:
- Views: 2.76 million
- View/day: 1.04M
- January 12, 2025:
- Views: 2.76 million
- View/day: 953K
Comparison:
Lay's Kai Tian has remained steady with no new views reported in the past year, though its daily view count has slightly dipped. This could suggest a plateau in interest for his solo work, but it remains a solid piece in his portfolio.
4. Aespa: Whiplash & Supernova
- December 29, 2023:
- Whiplash Views: 101.43 million
- Supernova Views: 162.91 million
- Whiplash View/day: 664K
- Supernova View/day: 266K
- January 12, 2025:
- Whiplash Views: 106.90 million
- Supernova Views: 165.11 million
- Whiplash View/day: 718K
- Supernova View/day: 268K
Comparison:
Both tracks have steadily gained views, with Whiplash seeing an uptick in its daily view count. Aespa’s futuristic concepts and diverse lineups keep their music videos performing well across the globe. Supernova shows a slight but steady increase, indicating the group's long-term influence.
5. Jennie: Mantra (en)
- December 29, 2023:
- Views: 125.53 million
- View/day: 443K
- January 12, 2025:
- Views: 129.52 million
- View/day: 540K
Comparison:
Jennie’s Mantra has gained about 4 million views in the past year, with a noticeable increase in daily views. Her charismatic solo presence continues to attract attention, showing that her fanbase is just as engaged as ever.
6. Stray Kids: Chk Chk Boom & Walkin On Water
- December 29, 2023:
- Chk Chk Boom Views: 130.88 million
- Walkin On Water Views: 33.63 million
- Chk Chk Boom View/day: 203K
- Walkin On Water View/day: 314K
- January 12, 2025:
- Chk Chk Boom Views: 132.74 million
- Walkin On Water Views: 33.63 million
- Chk Chk Boom View/day: 233K
- Walkin On Water View/day: 345K
Comparison:
Stray Kids' Chk Chk Boom and Walkin On Water both show healthy growth. Chk Chk Boom has added nearly 2 million views, with a slight increase in daily views, while Walkin On Water maintains steady daily engagement. Stray Kids are undeniably growing in influence globally, especially with high-energy tracks that continue to engage their fanbase.
7. Lisa: Rockstar & Moonlit Floor Remake
- December 29, 2023:
- Rockstar Views: 249.11 million
- Moonlit Floor Remake Views: 52.74 million
- Rockstar View/day: 350K
- Moonlit Floor Remake View/day: 269K
- January 12, 2025:
- Rockstar Views: 252.26 million
- Moonlit Floor Remake Views: 55.13 million
- Rockstar View/day: 415K
- Moonlit Floor Remake View/day: 304K
Comparison:
Lisa’s Rockstar continues to gain views with a slight uptick in its daily performance, while Moonlit Floor Remake has also experienced growth, gaining over 2 million views in the past year. Lisa remains a global superstar, attracting millions of views with each release.
8. ATEEZ: Ice On My Teeth
- December 29, 2023:
- Views: 47.89 million
- View/day: 379K
- January 12, 2025:
- Views: 50.75 million
- View/day: 322K
Comparison:
Ice On My Teeth from ATEEZ has experienced moderate growth, adding nearly 3 million views in a year. While its daily views have decreased slightly, it continues to attract a dedicated audience.
9. LE SSERAFIM: CRAZY
- December 29, 2023:
- Views: 104.76 million
- View/day: 320K
- January 12, 2025:
- Views: 107.76 million
- View/day: 401K
Comparison:
LE SSERAFIM’s CRAZY has seen a significant rise in daily views, with a 25% increase in its daily average. The group’s genre-blending style and intense visuals are clearly resonating with fans across the world.
10. ILLIT: Magnetic
- December 29, 2023:
- Views: 185.88 million
- View/day: 277K
- January 12, 2025:
- Views: 188.47 million
- View/day: 335K
Comparison:
ILLIT's Magnetic continues to steadily grow, now averaging higher daily views. With 2.6 million additional views, this track shows that the group is gaining a dedicated following and increasing global influence.
Key Takeaways:
- Steady Growth Across the Board: Most of the top performers have seen consistent increases in both total views and daily engagement, reflecting K-pop’s continued dominance and evolution on YouTube.
- New Stars Rising: BABYMONSTER, Stray Kids, and LE SSERAFIM are not just maintaining their presence—they’re increasing their daily view counts, proving that fresh groups are making a big impact.
- Established Artists Holding Strong: Iconic figures like Rosé, Lisa, and Jennie continue to captivate audiences with consistently high view counts and daily engagement, showing that established artists in K-pop continue to dominate.
As we look ahead to the future of K-pop, it’s clear that both veteran artists and emerging stars are shaping a global musical landscape that only continues to expand. With millions of views pouring in daily, the influence of K-pop on global culture is more apparent than ever. Keep an eye on these charts, because the competition is fierce, and the best is yet to come!