With their latest release, Attitude, IVE has once again proven that they are a force to be reckoned with in the K-pop scene. The song showcases the group’s growth, with each member having their moment to shine, from stunning visuals to vocal prowess.
Notably, the comeback marks a high point for members like Gaeul and Liz, whose contributions were long awaited by fans. Gaeul, in particular, has seen a substantial increase in her screen time, delivering a fierce rap and a captivating dance break that has fans raving. Her presence, once underutilized, is now a highlight of the group’s dynamic. Liz, too, brings her signature high notes to the forefront, effortlessly hitting notes that not only demonstrate her vocal control but also elevate the song's emotional depth.
While Gaeul and Liz steal some of the spotlight, other members like Rei and Wonyoung also bring their unique strengths. Rei’s rap section adds an unexpected, yet seamless layer of versatility, while Wonyoung continues to impress with her stage presence, punctuated by a memorable twirl in the choreography. Yujin and Leeseo further contribute with their captivating vocals, particularly in the pre-chorus, further enriching the track’s overall feel.
The choreography, too, is a visual spectacle. The members are given ample room to showcase their dancing skills, and the camera work mirrors the song’s energy, adding to the overall impact. The MV itself—elegant, chic, and full of intricate details—perfectly complements the track's infectious hook and rich production.
The song also samples the iconic Tom’s Diner by Suzanne Vega, an unexpected but delightful twist that shows IVE’s ability to blend familiar sounds with their own unique style. The blend of old and new gives Attitude a timeless quality, one that is bound to stay with listeners long after they’ve heard it.
IVE has truly created an anthem of empowerment in Attitude, not just through their vocal and performance abilities, but by showing how far they’ve come as a group. With equal screen time and line distribution, this comeback signals a new era for IVE where each member is allowed to showcase their individual talents, elevating the group as a whole.