Jisoo dropped her music video for ‘earthquake’ today, the 14th of February, along with her album, taking us on a whole journey. Her latest release, the mini-album 'AMORTAGE', and particularly its title track ‘earthquake’, mark a significant step in her artistic evolution. The music video for 'earthquake', directed by Christian Breslauer, isn't just a visual accompaniment; it's an integral part of the artistic statement, showcasing a more mature and multifaceted Jisoo. Breslauer, known for his work with pop stars like Ariana Grande, SZA, and The Weeknd, brings a cinematic quality to the MV, elevating it beyond a typical pop video.
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| Photo Credit - Blissoo |
The 'earthquake' MV is described as having an "art film-like" aesthetic. The use of diverse settings and props, from office scenes to a stage mimicking a mobile phone keypad, stimulates the imagination. The presence of timer-equipped, heart-shaped fireworks also adds to the visual spectacle.
The MV isn't just visually appealing; it delves into the emotional spectrum of love, starting with the thrill and excitement of a new romance, as represented by 'earthquake'. The other tracks on the album, 'Your Love,' 'TEARS,' and 'Hugs & Kisses,' explore the happiness of deep love, the sadness of breakups, and the freedom found after a relationship ends, respectively. This creates a narrative arc akin to a romance film, enhancing the album's overall coherence.
Jisoo is developing a signature sound with 'earthquake', characterized by a combination of beat drops and melodic elements. The music video showcases a performance that complements this, with choreography designed to fit the song's addictive sound.
The collaboration with actor Cha Seung-won adds an intriguing dimension. His appearance at the beginning of the video, posing a security question to Jisoo ("What is your real feeling about that man?") creates a strong opening. This sets the stage for the music to unfold and establishes that the music video is going to tell a story.
Jisoo’s comeback with 'AMORTAGE' and the 'earthquake' MV demonstrates her growth as an artist. She has been actively involved in all aspects of the album's creation, from the songwriting to the visuals. This, along with the high production value of the music video and its success on global platforms, suggests that Jisoo is not just keeping up with trends but is setting her own standard. The video reached top positions on the YouTube worldwide chart shortly after release, and her TikTok channel quickly gained 5 million followers. This shows she has a strong impact and is definitely making her mark on the global stage.