TREASURE, the popular boy group under YG Entertainment, has officially renewed their contract with the agency ahead of schedule. The group shared this significant update during their appearance on SBS PowerFM’s ‘Cultwo Show’ on March 23, where they also discussed their latest comeback and upcoming world tour.
A New Chapter with ‘Yellow’
Returning to the show just three months after their last visit, TREASURE introduced their new track, Yellow, a heartfelt song symbolizing the warmth of love. Member Asahi, who played a key role in both writing and composing the song, explained his inspiration: “Yellow is a color associated with joy, happiness, and warmth. I wanted to capture those emotions in this song.” Fellow member Junkyu added, “Compared to our previous releases, this song has a softer tone, and we’re happy that our fans are enjoying it.”
Leadership Changes and Future Plans
During the show, TREASURE also revealed a shift in leadership within the group. Former leaders Choi Hyunsuk and Jihoon have passed the baton to Junkyu and Asahi. Speaking on his new role, Asahi humorously shared, “I’m a pacifist, so my goal is to make sure there are no fights within the team.” This change signals a fresh dynamic for the group as they embark on their next chapter.
World Tour and Financial Realities
TREASURE is gearing up for an extensive world tour, with stops in four North American cities—New York, Washington D.C., Oakland, and Los Angeles—as well as four cities in Japan—Hyogo, Aichi, Fukuoka, and Saitama—before concluding in Seoul. Addressing a candid question about earnings from international tours, the group admitted that fluctuations in exchange rates impact their final revenue. “There are differences, and it’s not always in our favor,” they shared, offering a rare glimpse into the financial side of the industry.
Early Contract Renewal with YG Entertainment
Amidst these exciting developments, TREASURE confirmed that they have already renewed their contract with YG Entertainment, a decision that underscores their strong partnership with the agency. While early renewals are not common in the industry, this move suggests mutual confidence in the group’s future success.
With a new song resonating with fans, leadership changes marking a fresh era, and a major tour on the horizon, TREASURE continues to solidify their place in the K-pop industry. Their commitment to their music, fans, and agency signals that this is just the beginning of another thrilling chapter in their career.
Watch them perform their new track Yellow Live on Cultwo Show 👇