K-pop King G-Dragon (Kwon Ji-yong) has once again broken new ground this time at the world’s largest LED dome, Sphere, in Las Vegas. In collaboration with AI entertainment tech powerhouse Galaxy Corporation and Hana Financial Group, G-Dragon launched a global-first campaign that blends art, technology, and finance in a futuristic spectacle that is captivating audiences and redefining the boundaries of entertainment.
Unveiled on April 29, the immersive media art piece titled “One Spirit, One Team” lights up the massive Exosphere — the outer shell of Sphere — with a visually arresting display that runs up to 42 times daily until May 4, totaling 294 showings. The campaign marks the first time a K-pop artist and a financial institution have joined forces to deliver an ad of this scale at the iconic Las Vegas landmark.
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| HANA FINANCIAL GROUP |
As creative director of the project, G-Dragon worked closely with Galaxy Corporation and art-tech collective Dotmill to fuse cutting-edge technologies such as AI, robotics, the metaverse, and digital twin systems into a single visionary narrative. The result is more than just advertising; it’s a declaration of the arrival of “Entertech” — a convergence of entertainment and technology that G-Dragon has championed for years.
“Visiting Las Vegas and experiencing the world’s largest dome, Sphere, firsthand was revolutionary,” said G-Dragon. “After last month’s ‘Ubermensch in Korea’ concert where we blended performance with tech, this project continues that journey — now crossing into the world of finance and culture.”
The Sphere project builds on a series of pioneering collaborations led by G-Dragon and Galaxy Corporation. These include a Microsoft Azure OpenAI Sora-powered music video "Home Sweet Home" premiered at KAIST, and a cosmic audio transmission developed in partnership with NASA’s SETI Institute — all milestones that underscore G-Dragon’s vision to blur the lines between industries and reinvent the future of entertainment.
Hana Financial Group’s participation in the campaign represents a bold leap into the cultural space. With hidden clues embedded in the Sphere video teasing upcoming joint ventures with G-Dragon, Hana has also launched an interactive event across its social media to deepen public engagement.
“We aimed to convey Hana’s sincerity to customers through an innovative medium,” said a Hana Financial spokesperson. “This collaboration is a blueprint for the future of finance — one that’s creative, cultural, and global.”
Galaxy Corporation’s Chief Happiness Officer, Choi Yong-ho, emphasized that G-Dragon’s entertech journey — from CES appearances to digital concerts and now this landmark Sphere project — demonstrates what’s possible when creativity meets innovation.
“Together with artists like G-Dragon, we will continue redefining the future of AI entertech,” Choi said.
As G-Dragon prepares to kick off his world tour on May 10 in Tokyo Dome, this latest project cements his role not only as a global music icon but as a visionary leader shaping the cultural-tech frontier. From Seoul to Las Vegas, the message is clear: the future of K-pop — and beyond — is being reimagined in bold, luminous strokes.