In a saturated landscape of rising K-pop acts, MEOVV aren’t just participating in the fifth generation — they’re slowly defining it.
The competition among girl groups right now is fierce. Many acts are delivering polished visuals and powerful performances, but often with similar formulas, familiar beats, and expected concepts. MEOVV, on the other hand, offer something radically different. With them, you're not just getting a variation — you're getting something brand new. Something you didn’t even know you were waiting for. Something that makes you ask, "What did I just witness?"
With the release of their electrifying pre-release single ‘Hands Up’, MEOVV have once again proved they’re not following trends. They’re rewriting the script.
Dropped on April 28 by The Black Label, the track blazes a trail all its own, merging the heat of Brazilian funk with futuristic synths and MEOVV’s signature sharp performance style. It’s not just a comeback—it’s a statement of identity. This is MEOVV’s world, and the rest of K-pop is watching.
The music video is a visual knockout. Framed around the traditional Korean game alkkagi, the members train like warriors, culminating in a quirky yet symbolic battle against the so-called “alkkagi god.” It’s camp, it’s kinetic, it’s clever — and beneath it all lies a metaphor: MEOVV are strategists and players in a larger game, and they’re winning.
From the hypnotic hand choreography synced with the punchy lyrics to the surreal setting, ‘Hands Up’ is choreography, cinema, and culture woven into one dynamic showcase. The visuals are rich, the styling bold, and the group’s energy is impossible to ignore.
Sooin, Gawon, Anna, Narin, and Ella radiate confidence and synergy, embodying what it means to be a true performance unit. Their evolution since debuting with ‘Meow’ last September has been fast, fearless, and unapologetically original. ‘Hands Up’ isn’t a reinvention—it’s an elevation.
By daring to be different, MEOVV aren’t just carving out space in the crowded 5th-gen scene—they’re raising the bar. And in the long run, that’s the kind of artistic direction that fuels global success.
With their first EP ‘My Eyes Open VVIDE’ set to drop on May 12, all eyes are on MEOVV—and rightly so. Because with MEOVV, the question isn’t "What’s next?"
It’s "What’s possible?"