Overview
CRAVITY (Korean: 크래비티; RR: Keuraebiti) is a South Korean boy band formed by Starship Entertainment, a notable name in the K-pop industry. The group officially debuted on April 14, 2020, with their extended play titled Season 1: Hideout: Remember Who We Are. This project marked a significant milestone, not only for the group but also for the label, as CRAVITY quickly captured the hearts of fans both in South Korea and internationally.
The name CRAVITY signifies the members' desire to "create their own gravity," symbolizing their aim to attract a diverse fanbase, known as "LUVITY." The group is composed of nine talented members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin. Each member brings unique skills to the group, contributing to a dynamic performance style that blends various musical genres and concepts.
Upon their debut, CRAVITY was dubbed the "Monster Rookies" of 2020. This title was given in recognition of their rapid rise to fame, along with their impressive debut on the Billboard K-pop Hot 100—making them the first rookie artist of 2020 to achieve such a feat. Their debut EP garnered critical acclaim and commercial success, laying the foundation for a promising career.
The group has achieved numerous accolades, including "New Artist of the Year" at the 12th Melon Music Awards, "Best of Next" at the 2020 Mnet Asian Music Awards, and the "Rookie Award" at the 4th Soribada Awards. These awards not only highlight their talent but also demonstrate the industry's recognition of their potential as future stars.
Musically, CRAVITY explores a wide range of styles, from energetic dance tracks to emotional ballads. Their songs often include engaging lyrics that resonate with a young audience, addressing themes of love, friendship, and personal growth. Their sound is complemented by innovative choreography, making their performances visually captivating.
In addition to their music, CRAVITY is known for their strong social media presence, where they engage with fans through various platforms. They share behind-the-scenes content, live streams, and interactive challenges, further solidifying their connection with "LUVITY." This approach to fan engagement has helped them build a loyal following.
As they continue to grow, CRAVITY aims to further solidify their presence in the global K-pop scene. Their dedication to evolving as artists is evident in their participation in writing and producing their music, showcasing their creativity and individuality.
Overall, CRAVITY represents the new generation of K-pop artists who are breaking barriers and expanding their reach worldwide. With their remarkable achievements and unwavering determination, they are poised to become significant figures in the music industry.
Members
CRAVITY is made up of nine members, each contributing unique talents and personalities that enrich the group’s dynamic.
1. Serim (Leader, Lead Rapper): Known for his charismatic stage presence and leadership skills, Serim has quickly become a favorite among fans. His ability to connect with audiences through rap and powerful performances makes him an essential part of the group.
2. Allen (Main Rapper, Vocalist): A multi-talented artist, Allen captivates listeners with his deep rap voice and vocal abilities. Born in the United States, he brings a unique international perspective to the group, contributing to their diverse appeal.
3. Jungmo (Lead Vocalist): Renowned for his exceptional vocal range, Jungmo adds emotional depth to CRAVITY’s music. His singing ability has been showcased in various tracks, and he continues to impress fans with his performances.
4. Woobin (Lead Dancer, Vocalist): As one of the lead dancers, Woobin is known for his sharp and precise movements. His dance skills elevate the group’s choreography, making their performances even more engaging.
5. Wonjin (Sub Rapper, Vocalist): Wonjin’s versatile talents allow him to seamlessly switch between rap and vocals. His youthful energy and charm resonate well with fans, making him a beloved member of CRAVITY.
6. Minhee (Lead Vocalist): Minhee’s warm vocals bring a unique color to CRAVITY’s music. He excels in delivering heartfelt performances, captivating listeners with his emotional expressiveness.
7. Hyeongjun (Main Dancer, Vocalist): Hyeongjun’s dance skills are a standout feature of CRAVITY’s performances. His passion for dance shines through, and he consistently delivers high-energy routines that leave audiences in awe.
8. Taeyoung (Sub Rapper, Vocalist): Taeyoung adds depth to CRAVITY’s musical diversity with his distinct rap style. His contributions enhance the group’s sound and connect well with their themes.
9. Seongmin (Main Vocalist): As the main vocalist, Seongmin is crucial to CRAVITY’s musical identity. His powerful voice and ability to convey emotion through song have garnered him a dedicated fanbase.
Together, these nine members form a cohesive unit, blending their individual talents to create a powerful group dynamic. Their chemistry is evident in both their music and performances, showcasing their dedication to their craft.
Discography
CRAVITY has made a significant impact in the K-pop industry since their debut in 2020. Their discography showcases their growth as artists and their ability to connect with a wide audience.
- Season 1: Hideout: Remember Who We Are (2020): This extended play marked their debut, featuring the hit title track "Break All the Rules." The EP quickly climbed charts and solidified their position as rising stars.
- Season 2: Hideout: The New Beginning (2021): Continuing their success, CRAVITY released their second EP, which included the title track "Gas Pedal." This release demonstrated their evolving sound and lyrical depth.
- CRAVITY SEASON 3: HIDEOUT (2022): Their third EP showcased a more mature sound and included the energetic title track "My Turn." This project further cemented their status as a prominent boy band in the industry.
In addition to EPs, CRAVITY has released numerous singles and participated in various collaborations, showcasing their versatility as artists. Their music often incorporates a mix of genres, including pop, hip-hop, and R&B, appealing to a broad audience.
The group has also made strides in international markets, collaborating with producers and songwriters from around the world. Their efforts to create music that resonates globally are evident in their expanding discography.
Videos
CRAVITY's visual content plays a significant role in their popularity. They have released a variety of music videos that highlight their talent, choreography, and creative concepts. Some notable music videos include:
- "Break All the Rules": Their debut music video introduces fans to CRAVITY's energetic style and showcases their captivating choreography.
- "Gas Pedal": This track features a fun and upbeat concept, emphasizing the group’s playful side while maintaining their signature high-energy performances.
- "My Turn": Known for its powerful visuals and intricate choreography, this music video highlights the group’s growth and maturity as artists.
Fans can find all of CRAVITY's music videos on platforms like YouTube, where they also share behind-the-scenes content, dance practices, and vlogs. Their interactive content fosters a close connection with "LUVITY," allowing fans to feel included in their journey.
CRAVITY's commitment to engaging their audience through various forms of media continues to strengthen their presence in the K-pop industry. With each release, they aim to showcase their evolution as artists and their dedication to their craft.